With childhood obesity at an all-time high and growing at a fast pace, and the challenge of finding healthy food on-the-go, founders Marc Elkman of Fresh Meal Plan and Howard Panes of Logic E Cig set out to build a plant-based kids lunch kit that tasted amazing and was better for you with proteins sourced only from plants and zero animals.  The shiny and colorful packaging children crave is often filled with "mystery meat" ingredients that are hard to pronounce and are ultimately not good for you.