NOBILITY
The Challenge
Nobility Settlement Funding was grappling with an outdated image that was affecting its market presence and customer perception. Recognizing the need for a modern overhaul, ThynkFuel was brought on board to rejuvenate Nobility's brand and online presence.
The Thynking
Our strategy was centered on a comprehensive brand refresh, aiming to modernize Nobility's image and improve customer engagement. This involved:
Revitalizing Brand Identity: We focused on creating a fresh, contemporary look for Nobility that resonated with both existing and potential customers.
Redesigning Marketing Materials: Our team aimed to enhance the customer experience by updating all marketing materials, including mailers and welcome packets, to align with the new brand identity.
Expanding Brand Collateral: To further cement the new brand image in the minds of customers, we introduced branded collateral such as hats and pens.
The Fuel
Brand Identity Overhaul: We successfully developed a new brand identity for Nobility, which reflected a more modern, dynamic, and approachable image.
Website Revamp: The new website design provided a fresh online home for Nobility, offering improved user experience and aligning with the new brand image.
Revamped Mailers and Welcome Packets: We redesigned these materials to enhance the overall customer experience, ensuring that every touchpoint reflected the new brand identity.
Positive Customer Reception: The introduction of branded collateral like hats and pens was met with enthusiasm from customers, reinforcing brand loyalty and recognition.
