Elizabeth Seton Children's, a revered institution in children's care, faced a pivotal challenge: their digital strategy was not keeping pace with modern marketing trends. This lag in digital presence limited their reach, both in attracting essential donors and in recruiting top-tier talent. Despite their exceptional services, they remained a hidden gem, unnoticed in the rapidly evolving digital landscape.
Revolutionizing Digital Presence: Our goal was to catapult Elizabeth Seton Children's into the forefront of digital marketing. We crafted a strategy to enhance their online visibility, making them a beacon in children's care and career opportunities.
Dynamic Content Creation: We developed fresh, engaging content, tailored to resonate with potential donors and job seekers. This content was not just informative but also emotionally compelling, capturing the essence of Elizabeth Seton Children's impact.
Texting and Modernized Ad Campaigns: Embracing the power of instant communication, we integrated a texting strategy to connect with our audiences more directly and personally. Our updated ad campaigns were designed to be eye-catching, informative, and highly targeted.
Revitalized Landing Pages: We transformed their landing pages into captivating, user-friendly platforms. These pages were not just aesthetically pleasing but also highly functional, designed to guide visitors seamlessly through the information and towards taking action.
Impressive Recruitment Uplift: Our digital overhaul led to a 15% increase in applications for roles at Elizabeth Seton Children's, showcasing the institution as a premier employer in the care sector.
Click-Through and Conversion Triumph: The updated ads and new content strategy resulted in an outstanding over 2% click-through rate, indicating highly effective audience engagement. Moreover, our revamped landing pages achieved an over 5% conversion rate, a testament to their efficacy in converting visitors into applicants and supporters.
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