VERSUS
The Challenge
John Vitti and his team at Versus faced a significant hurdle in optimizing their social media app for better user experience and engagement. The app had parts that were confusing to users, leading to a less effective social media strategy and lower visibility in a competitive market.
The Thynking
Our strategic approach for Versus was threefold:
App Redesign: We identified and redesigned the confusing parts of the app, focusing on user experience to make it more intuitive and user-friendly.
Social Media Strategy and Design: We developed a new social media strategy, coupled with a fresh design approach to engage the current user base and attract new users.
Public Relations for Enhanced Visibility: Recognizing the need for greater visibility, we implemented a public relations strategy to put Versus on the national stage.
The Fuel
App Redesign Success: The redesign of the app's confusing elements led to a more seamless user experience, resulting in increased user satisfaction and retention.
Revitalized Social Media Presence: Our new strategy and design for social media significantly boosted engagement and attracted a broader audience to the app.
Effective PR Campaign: Through our public relations efforts, Versus gained substantial visibility in national publications, greatly enhancing its market presence.
Impressive Results: Over a 12-month period, our strategies and actions for Versus culminated in over 1 billion impressions, averaging 7-10 significant media hits per month. This level of exposure was unprecedented for the app and marked a major milestone in its journey.
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